Demand grows for dough

A versatile frozen doughball with multiple uses has seen a surge in customer demand as it celebrates year-on-year growth of almost 50%.

Kara, the foodservice brand of Fletchers Group of Bakeries, developed its doughball product to transform into a variety of customer favourites including pizza bases, garlic bread and bread rolls.

Among other bread-based goods, the dough ball can be made into focaccia, flatbread, tear and share, garlic bread and calzone, enabling restaurants to expand and adapt their menu depending on customer demand.

Thanks to their size, doughballs are not only more versatile but much more space efficient than pizza bases, allowing for more storage room in the freezer – which could potentially mean growth in menu range and the expansion of other ingredients. Kara doughballs are available in sizes 180g, 270g, 340g and 500g.

Natasha Quinn, Kara marketing manager, said: “We are extremely proud of the versatility and flexibility of the doughballs, which we believe has helped the surge of sales. As well as having a great quality in taste and texture, they also carry no artificial colours, preservatives and flavours, which puts them on the market as one of the most healthy frozen bakery products.

“The product is cost-effective and space saving, allowing the customer to potentially expand their menu, with relatively little outlay.

“We are seeing increasing demand for products that deliver innovative solutions for modern and forward thinking caterers and chefs.

“Our products are specifically developed for the foodservice market and we regularly analyse trends to identify gaps in the market and launch bakery products that satisfy the end-user.”