Healthier biscuits rebrand

United Biscuits is launching a new modern look for its go ahead! brand, including a new logo and packaging.

The new packaging will be colour co-ordinated across ranges and flavours, and will feature a new simplified logo, enabling consumers to find their favourite products more easily.

Sarah Heynen, marketing director of Sweet Biscuits at UBUK, says, “Healthier Biscuits is the biggest Biscuit segment accounting for over a fifth of all Biscuits sales, making it a very important part of a retailer’s fixture. With its eye-catching new look, go ahead! will be sure to grab the shopper’s attention and attract new and existing shoppers to the Healthier Biscuits fixture and grow sales for retailers. As one of the leading Healthier Biscuit brands, retailers should make sure they stock up on the new look range now to take advantage of the sales on offer through the new design for go ahead!.”

To support the redesign, go ahead! will be launching a £4 million marketing campaign including a television advert.