Confectionery brand relaunch

Hancocks has invested in a full relaunch of its long established Kingsway brand, which it will be rolling out over the next few months.

Kingsway was originally established as a pick and mix provider for retailers. Today hundreds of weighout sweets are offered under the brand, as well as a wide range of sweet jars, children’s sweets, bagged sweets, chocolate bars and seasonal confectionery products.

Jonathan Summerley, Hancocks purchasing director comments: “We’re really pleased with how the re-launch of Kingsway is coming together. It’s a massive task given the number of confectionery products involved and once complete in a few months, will prove to be a massive asset to our customers. We’ve invested heavily in design and creativity so that many of these popular and profitable ranges will really shine on retailers’ shelves and enhance their sales, proving to be a real competitive advantage. Shoppers will start to link the range together much more easily, choosing and relying upon its good value credentials”.