Dr Karg Mini Crispbreads set to spark a ‘seeding frenzy’

Seeded crispbread brand Dr Karg is launching a range of organic wholegrain snacks. The Mini Crispbreads are packaged in 30g bags and are available in three varieties – Sesame & Linseeds, Emmental Cheese & Pumpkin Seed and Tomato Mozzarella with Provençal herbs (rosemary, thyme, basil, savoury, oregano, marjoram and lavender flower).

They are based on the original, full-size Dr Karg Crispbreads and with their particularly high seed content (up to 23% depending on the variety), they are rich in protein, fibre and healthy oils, and low in sugar as well as being certified organic and contain natural ingredients.

Jeff Bayley, managing director of Single Marketing, which distributes the Dr Karg brand, says, “We’ve all been there – come mid-morning or mid-afternoon we just need something to fill a gap, but it’s a struggle to find a satisfying healthy option.

The mini products scores highly on the nutrition front while beating those hunger pangs.”

Dr Karg Mini Crispbreads will be available in major supermarkets and wholesalers nationwide, as well as through specialist health food channels.

Since it was launched in 2002, the original Dr Karg Crispbread range has grown to be worth an estimated £4 million a year at retail, with listings in Tesco, Sainsbury’s, Waitrose, Whole Foods Market and Planet Organic, as well as in food halls and hundreds of independent stores.