Marketing award for fudge brand

A Cornish confectioner has won a marketing award for its product and brand development to enter into the national market. Nick Hewer, star of BBC One’s The Apprentice, presented the Marketing Growth Award to The Buttermilk Confectionery Co at the Get Set for Growth awards for its investment in new ranges.

The awards celebrated one year of Get Set for Growth, a service which enables businesses to access money and markets with funding from the European Convergence. Karen Hoyle, deputy programme director for Get Set for Growth, says: “Get Set for Growth has worked with Buttermilk to develop a strategy to enter the national market. Buttermilk stood out in its journey to understand its new national customer and also for the creative new branding, elevating the company to a new level.

“The brand is strong and the Buttermilk team won the award for their devotion to investing in the marketing process both financially and in time to get the product offer absolutely right.”

In 2014, The Buttermilk Confectionery Co launched two new ranges in redesigned packaging: festively-packaged Christmas fudge and a new-look luxury range including an Almond Brittle. The family-run business is owned by David and Tracy Goad who took over the business in 2010 from David’s parents.

David says: “We are continuing our line of traditional grab bags, but we wanted to be able to offer more premium products as well, so we launched with our new boxed ranges, which have six Great Taste Awards between them.

“We’ve created new high end products, but we’ve made sure to retain our core values: hand making fudge in open copper pans with a commitment to using locally-sourced ingredients.”