‘Swavoury’ flavours

Burton’s Biscuit Company is introducing ‘Swavoury’ (sweet and savoury) flavours with the launch of two new variants of Cadbury Fingers.

The new ‘Swavoury’ Cadbury Fingers range has just been launched and comprises two variants, Salted Caramel Crunch and Salted Peanut Crunch.

The category-boosting new products will be supported by a £1 million marketing programme which breaks in March / April, focussed on driving both awareness and trial.

“Targeted specifically at adults who we know are keen to try intriguing new flavour combinations, the ‘swavoury’ Cadbury Fingers will provide a strong premium offering within our main Cadbury Fingers range and will add value by encouraging shoppers to trade up,” says David Costello, Burton’s Biscuit Company’s head of customer category management.

“These exciting new products offer adults a more indulgent, sophisticated treat which is reflected in the more premium pack design. Both variants are ideally suited to an evening treat or simply for when people want to indulge and enjoy some unusual flavour combinations that work really well together.”