Festive gift box range

The manufacturer behind Choc Nibblestreats has joined forces with sweets and chocolate wholesaler Hancocks Cash and Carry to develop an exclusive festive gift box range.

Reindeer Droppings from Sweetdreams, creators of Choc Nibbles, and Hancocks Cash and Carry will be available as 175g gift boxes across the UK from the specialist confectionery wholesaler as well as from Premier Stores and Sue Ryder.

Ideal as stocking fillers, Reindeer Droppings play on the unique appearance of Choc Nibbles and will be available as boxes of 12 with an RRP of £1 per pack creating a margin of 27 per cent for retailers.

The quirky Choc Nibbles Reindeer Droppings will form part of Hancocks’ exclusive Kingsway Let it Snow range, 28 new products designed specifically for the festive season. Each product has been carefully researched and designed to ensure it tastes fantastic and stands out on shelf. The range will provide an eye catching display which customers won’t be able to resist, whether they are seeking gifts or a sneaky treat for themselves this Christmas.

The new product line will also be promoted on Hancocks’ regular offer sheet giving Sweetdreams the opportunity to reach a wider mix of retailers including smaller businesses. Through Bookers, the line will appear in fixed display units, which will be presold as a special deal into the Premier Stores.

Matthew Stephenson, managing director at Sweetdreams Ltd, says: “We were delighted to have the opportunity to work with Hancocks to develop a new seasonal line for Christmas 2015. Reindeer Droppings follow the successful launch of our first festive product range last Christmas, which proved extremely popular.

“This year we wanted to create a fun product that would really stand out to both retailers and consumers. Choc Nibbles may not be the prettiest of chocolate, but by utilising their unusual look we’ve created a truly memorable festive treat.”

Jonathan Summerley, purchasing director at Hancocks Cash and Carry, adds: “The confectionery industry is continuously changing as are trends in packaging formats. Retailers are always looking for unique formats just like what we have developed with Sweetdreams that will provide an extra edge, which will appeal to consumers.

“Reindeer Droppings will offer Choc Nibbles the ideal platform to strengthen its brand and product awareness and we are pleased to be able to help position the product amongst smaller retailers and independent sector through our channels.”