Border Biscuits boosts portfolio with cookie range

Border Biscuits has strengthened its product portfolio with the introduction of a ‘decadent’ cookies range in the UK.

Available in four ‘indulgent’ flavours, the range is part of a £4.3 million investment in the brand which has seen an increase in production capacity, a redesign across its packaging and website, as well as a nationwide advertising campaign with the Biscuitier characters.

The range includes Double Dipped Chocolate Cookies, White Chocolate and Strawberry Cookies in addition to Chocolate, Stem Ginger and Orange Cookies as well as Divinely Chocolatey Cookies. They are available in Tesco, Sainsbury’s, Morrisons and Asda.

“Our cookies range was developed by our dedicated and skilled baking team and bolsters our diverse biscuit offering,” said Lesley Ann Gray, brand and innovation director at Border Biscuits. “The range provides a real moment of indulgence with delicious flavour combinations.”