Snack pack for Cadbury chocolate fingers

Burton’s Biscuits has unveiled a snack pack concept for its Cadbury Chocolate Fingers range after partnering with packaging manufacturer Parkside.

The Snap & Go packs comprise 4x31g PP trays with lidding films that have been created to tap into the on-the-go snacking market, while offering portion control features for consumers.

Parkside produced the printed lidding film, comprising a laminate structure and perforation pattern. The tray design has been developed to look like a Cadbury Finger and is said to offer optimum performance in combination with the film.

Pete Ford, new business development manager at Parkside, said, “This was a challenging pack solution to develop, mainly because of the complex nature of the lidding film which needed to easily ‘snap’ along the perforation, without compromising the seal of other trays. This functionality was needed for the pack to address the on-the-go snacking requirement set by Burton’s Biscuits.

“We are really pleased with the final look of the pack. It offers great shelf-standout and is unlike anything else on the on the biscuit aisle. It is unmistakably created for Cadbury Fingers, enforcing strong branding.”