Extra crunch for Stoats
Scottish oats company, Stoats, has announced the launch of Toasted Oaty Flakes, a wholegrain cereal with premium oats that have been cooked and roasted.
The new cereal will be available in two different flavours: Original and Fruit & Nut. The launch comes in response to customer demand following a survey of Stoats customers, which revealed 46% of consumers regularly eat cereal and would like to see Stoats products available in this category.
When choosing breakfast products, the survey found the most important breakfast features were primarily natural ingredients and taste, followed by nutritious ingredients and low sugar, with 47.6% of respondents attempting to avoid sugar in breakfast cereals.
Tony Stone, managing director at Stoats, said, “At Stoats we are listening to consumers and their need for products that tick the boxes of health and wellness, which includes no added sugar, natural protein and wholegrains. This has led to the development of our Toasted Oaty Flakes range, which is perfect for those that love porridge but are looking for alternative cold cereal options from mueslis and granolas.”
The product is available to purchase on www.eatstoats.com and via independent retailers. Further rollout is planned across the UK throughout 2016, with multiple listings scheduled for the third quarter.
Original Toasted Oaty Flakes 550g are available at an RRP of £2.49 and Fruit & Nut Toasted Oaty Flakes 550g at an RRP £2.99.
