The digital age

Customers buying Kit-Kat bars in the UK could be unwrapping a modern version of Willy Wonka’s Golden Ticket. Nestlé will be including a GPS unit in the product, which it will use to find the consumer, apprehend them and give them a prize. The company claims to be the first confectioner to market its product with a GPS based promotion.

The ‘We Will Find You’ campaign will place a GPS enabled bar inside four versions of Kit-Kats. When the lucky winner pulls the tab to open the wrapper, the GPS device will turn on, which will notify the company. Then a ‘prize team’ will locate this person within 24 hours and hand over a check for £10,000 (about €12,500).

It seems a bit creepy that Nestlé could be watching you, but it definitely solves the problem faced in most competitions where the contests goes down the drain when winners cannot be tracked.

However, one potential flaw in the idea is that winners could throw away the tracker before the Nestlé ‘prize team’ turn up. The team could end up following the GPS signal to a landfill.