Too much privacy in private label

The press office obviously said that private label is growing in its show preview and there was no denying that the halls were pretty full with both exhibitors and visitors at the PLMA’s World of Private Label show in Amsterdam.

The show featured a very strong selection of confectionery and snack products from across Europe with chocolate and crisps particularly strongly represented as well as a wide range of companies that both represented their own brands and private label. People were naturally hesitant to talk about private label innovations but the foldable collapsible popcorn box that removes the need for grease-repelling fluorotelomer coatings on the packaging was interesting while eco, natural and free-from were heavily represented.

My main problem as a journalist is the secret nature of private label. I know that manufacturers can’t discuss specific projects or name the retail partners they are working with but I still believe that discussing their companies, products, USPs and opinions on the current and future market will be beneficial to the buyers reading this and could create new contacts without compromising any existing relationships. So I hope to hear from many of the people I met at the show and report on the private label market at regular intervals.