Divine Chocolate launches luxury Easter eggs

Fairtrade and farmer owned chocolate company Divine Chocolate has joined forces with gourmet popcorn brand Joe & Seph’s to launch the world’s first Fairtrade Chocolate Popcorn Easter egg.

The 232g Luxury Milk Chocolate Popcorn Egg features a thick, smooth Divine Fairtrade milk chocolate shell embedded with Joe & Seph’s gourmet Salted Caramel popcorn, made with Fairtrade sugar, fresh butter and flaked Maldon sea salt.

The popcorn studded egg is presented in gold and teal packaging, along with two further snack sized packets of Joe & Seph’s Fairtrade certified salted caramel popcorn.

The new Easter egg has been developed by Divine Chocolate in response to consumer demand for premium Easter eggs with superior taste and ethical credentials.

Charlotte Green, marketing director for Divine, said, “The fun yet premium flavours and delicious texture are sure to be a big hit with shoppers, and with two Fairtrade certified brands included you can be sure the producers are benefiting too.”

With an RRP of £11.00, the egg will be available this month and has a confirmed listing with Waitrose. It will also be available through wholesalers and independent stores.

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