New cake tubs from McVitie’s

Biscuit brand McVitie’s has launched three new cake bites tubs, featuring Digestives Mini Milk Choc Tiffin and Caramel Crispies, as well as Hobnobs Mini Milk Choc Teacakes.

McVitie’s says it aims to accelerate growth for cake in the evening sharing category, where confectionery currently dominates.

The new tubs are available across UK grocery and convenience stores, priced at £2.50. They will also be supported by an in-store shopper campaign, including promotional activity.