Golden Wonder refreshes snack range

Crisp and snack manufacturer Tayto Group has updated its Golden Wonder snack range with new products and packaging.

As part of the revamped range, the flavours of Golden Wonder’s Transform-A-Snack and Ringos snacks brands are now available in a range of impulse, grab and £1 priced packs.

There is also a new addition to the Transform-A-Snack family, a cheese variant, which has been introduced across all pack sizes in recognition that cheese is the top-selling flavour in single pack snacks.

Matt Smith, marketing director at Golden Wonder, explains, “The changes we’ve made to our snack range are based on extensive research and a strong consumer understanding.

He adds, “Tapping into the insight that almost half of us play with our snacks, Transform-A-Snack offers interactive fun as well as great taste as the snack can ‘transform’ into a car by slotting pieces together.”

Tayto Group has also introduced Chippies, a range of real potato sticks in three flavours, ready salted, salt & vinegar and chip shop curry.

The revamped Golden Wonder snack range is available across the UK convenience sector and is being supported by marketing campaigns, including digital and social media.