McVitie’s shows its quirky side with new biscuit launch

United Biscuits UK, the manufacturer of biscuits, snacks and cakes, has launched the latest product in its McVitie’s biscuits range – McVitie’s Quirks.

Available for retailers to buy from mid-July, McVitie’s Quirks have a smooth, chocolately centre fully-enclosed within a crunchy biscuit.  There will be three variants available including Chocolate, Double Choc and Choc & Hazelnut all of which will be packaged in a plastic tray and sold in 175g packs at a MRRP of £1.53.

Victoria Gregory, McVitie’s marketing Controller at UBUK, comments, “We recommend that this different range should be stocked alongside other everyday treat biscuits such as McVitie’s Jaffa Cakes, to help attract new shoppers to the biscuit fixture and grow sales.”

The new launch from the No.1 Biscuit brand will be supported by a £3m marketing and advertising campaign to include TV, cinema, digital and in-store support.