New Medley Caramel variant from United Biscuit

United Biscuits UK has launched McVitie’s Medley Digestives Caramel & Milk Chocolate to drive extra sales for retailers of the rapidly growing Medley range.

The new variant is made up of a combination of Digestives biscuit chunks combined with crunchy cereals and chewy caramel, finished with a layer of milk chocolate.  Available to buy now in a six x 30g bar carton, at a MRRP of £1.79, this new biscuit and cereal bar broadens the range of flavours.

Victoria Gregory, McVitie’s marketing controller at UBUK, comments, “McVitie’s Medley is already driving category growth and the addition of this new variant will further strengthen the range’s position within the category. Figures show that the Medley range has already generated £7m RSV in its first year and is being bought by more people than other leading cereal bars.”