K Shocolât stocks up for new brand launch
International premium chocolate brand K Shocolât has signed several key high-end retailers in the run up to its new brand relaunch.
The new range from K Shocolât will be stocked across the UK and Europe after the company secured deals with John Lewis, Waitrose, House of Fraser, Debenhams, Galleries Lafayette, La Grande Epicerie de Paris and Monoprix.
These retailers will be the first to reveal the new K Shocolât brand to the public after it carried out a full review of the range and a complete redesign of its logo, packaging and range this year.
K Shocolât Brand Manager, Vicki Chislett, says, “When we took the new range to potential retailers for the first time we were confident in the new brand style, product quality and consumer appeal and were excited to see buyers’ reactions.”
The new refreshed range includes additions such as Pink Marc de Champagne Truffles, the ‘Just Desserts’ Slab Collection and The Little Treat Collection, designed for self-treat or small gifts, including Milk Chocolate Covered Pretzels, White Belgian Chocolate Covered Raspberries and Chocolate Covered Honeycomb.
Having undergone a revamp the popular Dipping Collection, Cocktail Truffle Collection, After Dinner Collection, Hot Choc tins, Milk Chocolate covered Almonds and Chocolate covered Chilli Pecans all make a welcome return.
Established in 2003, K Shocolât is one of the fastest growing premium chocolate brands and was the first company to bring the ‘chilli chocolate’ and ‘lemon and black pepper’ flavours to the UK. It was acquired by parent company Bon Bon Buddies in 2010 and they unveiled the new brand for the first time earlier this year at ISM 2011.
The company is aiming to increase distribution of K Shocolât’s products in high-end retailers and boost interest in the online site, as well as launching the establishing the brand firmly across European markets, where Bon Bon Buddies already has a strong presence with its core range of Childrens Character licensed confectionery products.