Mars bring out limited edition Triple Choc

Mars has launched Limited Edition Mars Triple Choc, a more chocolatey twist on the distinctive Mars Bar as well as price marked packs in the UK.

Bep Dhaliwal, trade communications manager, comments, “Innovation is key in the market, but it can only take place on top of a successful and established brand portfolio. It also presents retailers with a great opportunity to drive sales return and boost the growth of the Bars category as a whole.”

The company has also launched price marked packs in the UK across its core range of best-sellers to drive value in to stores through its big brands. Galaxy Large Sharing Blocks will be available as £1 price marked packs from mid-September.

Price marked packs with a visible 49p flash will also be available across Mars’ core bar range, with Mars, Snickers, Twix, Bounty and Galaxy Standard included in the activity.