Jus-Rol unveils ready to bake cookies

Frozen pastry manufacturer Jus-Rol has announced that it will be launching a range of ready to bake cookie dough to accelerate the brand’s growth in the chilled dough category.

The new Jus-Rol Cookie Dough comes in three variants – Choc-Chip, Double Choc-Chip and Caramel. The ready to bake dough is freezable prior to baking for ten minutes in the oven and is pre-perforated into 12 portions.

Joanna Goodman, marketing manager for Jus-Rol, explains, “Chilled home baking products already enjoy 37.7% household penetration and the new Jus-Rol cookie doughs offer the perfect opportunity to drive that further.

“Many families tell us they enjoy baking together, particularly with children, but simply don’t have the time or the skills to bake from scratch. Jus-Rol ready to bake cookie doughs offer all the benefits of home-baking but with added ease and convenience.”

Jus-Rol is planning a campaign to support the cookie dough launch and the new packaging design, which will include digital advertising, social media and shopper activation in-store.