Electropac marks Royal Wedding with musical biscuit tin
Electronic packaging specialist Electropac, has joined forces with confectionery firm Churchill’s to produce a patriotic souvenir in advance of the Royal Wedding. The musical version of the brand’s Around London tinned giftware is filled with 150g of assorted biscuits.
Launched exclusively via the home shopping channel, QVC, the tin itself portrays an intricate, embossed representation of London, including many of the city’s most famous landmarks. When you open the lid, it plays either the National Anthem or Rule Britannia.
“In a digital marketing age, Electropac is exploring ways of revitalising the analogue side of marketing, so we can stop shoppers in their tracks and inspire them with new packaging experiences,” says Electropac’s Rahul Shah.
Commenting on the initiative, Churchill’s Kim Winston, says, “We met Electropac at an exhibition and were very impressed with their uniqueness, imagination and creativity not to mention the quality of their goods and experience within the electronic field.
“With the Royal Wedding just weeks away, we thought that the technology would work really well for our Around London design. We approached QVC who jumped at the opportunity, hence the reason that the souvenir tin became exclusive to QVC. We are delighted with the product.”