Freddo’s summer (sales) adventure

From July 2018, Cadbury Dairy Milk Freddo will be giving away 2,000 adventures to consumers and their families as part of its independent ‘Win Big Adventures’ promotion.

Prizes include days out to attractions plus other prizes. Live until the end of September, consumers must buy a Cadbury Dairy Milk Freddo, Cadbury Dairy Milk Freddo Caramel, Cadbury Dairy Milk Buttons, Cadbury Chomp, Cadbury Fudge or Cadbury Curly Wurly, then enter the barcode online at freddosbigadventure.com, to be in with the chance of winning.

Also, to support the promotion from July a campaign surrounding Freddo will launch. This will include a downloadable story, to keep the kids busy while on the go. The campaign will be supported by £2m investment, which covers OOH advertising – placed near independent stores, digital, and PR activity.

Plus, to help independent retailers make the most of the ‘Win Big Adventures’ promotion in store, a suite of promotional POS will be on offer, with posters and wobblers available for download at www.deliciousdisplay.co.uk.

Dave McDermott, brand manager for Cadbury Freddo at Mondelēz International, comments, “We can’t wait for this promotion to leap into stores. Freddo, now worth £19m RSV, is a favourite among young families – which is why we’re ‘hopping’ that the campaign and exclusive independent channel promotion will excite parents with young families, and help retailers to unlock further sales both in the main shop and top-up shop.”

Included in the promotion will be:

  • Cadbury Dairy Milk Buttons (30g)
  • Cadbury Dairy Milk Little Bar (18g)
  • Cadbury Dairy Milk Fudge (25g)
  • Cadbury Dairy Milk Freddo (18g)
  • Cadbury White Buttons (32g)
  • Cadbury Dairy Milk Buttons (14.4g)
  • Cadbury Dairy Milk Freddo (19.5g)
  • Cadbury Chomp (23.5g)
  • Cadbury Curly Wurly (26g)
  • Cadbury Chomp (23.5g) 25p PMP
  • Cadbury Chomp (23.5g) 25 PMP
  • Cadbury Freddo (18g) 25p PMP
  • Cadbury Dairy Milk Freddo Caramel (19.5g) 25p PMP
  • Fudge (25.5g) 25p PMP

Posted by Georgie Neilson

Related content

Leave a reply

Sweets & Savoury Snacks World