Snack-a-Jacks redesign packaging

Snack-a-Jacks has redesigned its packaging with a contemporary new look.

The rice cake brand anticipates its new packaging design will increase shopper engagement by highlighting the snack’s great flavour, and has also called out the calorie content either per pack, portion or rice cake.

With a loyal consumer base and an impressive 48% repeat purchase rate, Snack-a-Jacks remain a popular choice among health-conscious shoppers who have driven a 38% growth of the Better For You segment.

Helen Strachan, Snack-a-Jacks brand manager, said: “We are delighted to unveil our new eye-catching packaging that champions the flavour and calories across our portfolio. We’ve recognised that shoppers need a snack that can be enjoyed on-the-move and we hope they will be drawn to our new look which features images associated with the modern pace of life.”