One’s good. Three’s better

Following the successful launch of Mentos 3 Layers earlier this year Perfetti Van Melle is expanding its Mentos 3 Layers range with the addition of a Fruity Fresh blackberry-kiwi-strawberry variant. The combination of three layers of chewing gum that delivers a longer lasting flavour and unique chewing experience has proved extremely popular with consumers.

Aimee Reason, brand manager at Perfetti Van Melle comments, “Mentos 3 Layers offers a high quality chewing gum with great taste and long lasting flavour. Where stocked Mentos 3 Layers Fruity Fresh in particular is proving to be a huge success. Such consumer demand has resulted in us launching a new Fruity Fresh variant to enable retailers to offer even more choice to their consumers.”

The new flavour launch will be supported via in store POS to support independent retail stockist distribution

Mentos 3 Layers – seven pieces of chewing gum is available in Freshmint and Strawberry-apple-raspberry and now blackberry-kiwi-strawberry with a recommended retail price of 59p.  Ideal for retailers looking to offer consumers variety within their range.

Mentos 3 Layers will be supported by a National TV and sampling campaign in 2012 and Mentos are also proud sponsors of American Idol which runs on ITV from January to May 2012.