Divine Chocolate launches three new bars into Co-op
On 29 June, three new Fairtrade Divine Chocolate bars hit the shelves in Co-op stores across the UK. Included in the 90g sharing bar line-up is Divine’s best-selling Dark Raspberry bar, milk Toffee & Sea Salt bar and its newly branded Gin and Tonic bar. These join Divine’s existing impulse bar range which was already available to Co-op customers.
Fairtrade Divine Chocolate reportedly has a unique business model. Kuapa Kokoo is a farmer cooperative in Ghana that grows the quality cocoa for Divine Chocolate and also owns a stake in the company. This means the farmers receive a share of the profits they help to create, giving them more to invest in their families, farms and communities.
Jon Marlow, Divine’s sales director, said: “We’re delighted to be launching three of our best-selling, delicious chocolate bars with The Co-op. Our shared values make this the perfect fit. At Divine we’re passionate about bringing people great chocolate but we’re also passionate about supporting cocoa farmers and ensuring that every bar of chocolate that we sell makes a real difference to their lives.”
A spokesperson from Co-op stated: “We are proud to have worked with Fairtrade pioneer Divine since 2000. As we enter our 20th year of partnership we are delighted to launch three new delicious Divine bars that change lives for Fairtrade producers and their communities.”
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