Barebells launches a new soft bar: Coco Choco

On the 20 February 2024, Barebells is launching its new Soft Bar Coco Choco, an all-in coconut soft protein bar with a silky milk chocolate coating – made for those on the go, coconut lovers, or anyone who craves a sweet snack. With more than ten percent of the bar consisting of coconut flakes, it has everything great about coconut while it is extraordinarily soft, still has 16 grams of protein, and contains no added sugar. Barebells Coco Choco makes sure that the feeling of warm days, beaches, and palm trees is only one bite away, all year around, no matter where you are.

The new bar will be available for purchase from WHSmith, Amazon, & hundreds of gyms nationwide, as well as online at

The Barebells Soft Bars first launched in Sweden at the beginning of 2022. The Soft Bar family has since then expanded into a product category of its own, with a variety of different flavours to choose from depending on the market. Due to the success of the Soft Bar family, Barebells has become the number- one protein bar brand in many markets, including Sweden, Norway and Estonia.

Barebells do not compromise on flavour. The full portfolio includes a range of original bars such as Caramel Cashew and Salty Peanut, delicious protein milkshakes and Soft Bars.

“We are excited to bring another soft bar to the UK! The consumer response to the soft bars has been overwhelmingly positive, and Coco Choco complements the existing candy-like range perfectly with its unique taste and unbelievable texture” – Matt Hollier, managing director at Vitamin Well UK and Ireland.

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