The world’s first popped corn cereal bar

Wild Trail, the wholegrain popcorn cereal bar, is being launched in Sainsbury’s next month.

Wild Trail’s double cut cranberry and fruit & double nut bars will be available to purchase in triple packs at selected Sainsbury’s from 24th June.  The 135g packs retail at £2.39 and can be found on the cereal bar aisle.

The double cut cranberry bar won gold in the Great Taste Awards. Crammed with plump & juicy cranberries the bars also contain almonds, walnuts, raisins, pumpkin seeds, honey and wholegrain popped corn. The fruit & double nut bars contain Brazil nuts, hazelnuts, raisins, sunflower seeds as well as wholegrain popcorn and are hand coated in yoghurt.

The bars are made with natural ingredients and are free from artificial flavourings, colourings and preservatives. They contain no hydrogenated fats and are suitable for vegetarians. Described as “nutritional gold nuggets” by scientists at the University of Pennsylvania in a report out last month, popcorn is extremely high in antioxidants – as well containing high levels of fibre, vitamin B, vitamin E and is low levels of fat.

The bars are also sold in single bar format, including a third flavour apple & raspberry (rrp 99p). Four more exciting flavours being rolled out over the coming months. The single bars are available now at selected Morrisons stores, Selfridges, Harvey Nichols, Whistlestop Food & Wine outlets and online from Amazon.