Christmas gifting inspiration

The Jelly Bean Factory is set to help grocery and gifting retailers maximise their Christmas sales potential with the addition of new, exciting gourmet jelly bean products for 2012. The brand is meeting UK and international retailer demand with new innovative formats for the penultimate trading period of the year. A total of five new SKUs will join an already highly successful product range.

Introducing the 2012 Christmas collection:

100g Christmas tubes – Santa’s Sleigh Beans; Snowbeans; Red Nosed Rudolphs (RRP, £2.00):

Addressing the need for gifting within the category are these perfect stocking fillers that come in the traditional festival colours of red, white and green. They are guaranteed to create instant stand out on shelf, and appeal to varying purse spend and different consumer typologies. Santa’s Sleigh Beans is a red, green and white combination containing the flavours of: strawberry sleighbeans, elves apples and Christmas coconut. Snowbeans comprises white coloured beans in flavours of; merry mint, Christmas coconut and vanilla ice. Red Nosed Rudolphs is a red collection of strawberry beans. Available for the trade to stock from September onwards.

Ceramics gifting items:

For retailers seeking homeware gifting in the category is The Jelly Bean Factory range of ceramic products. Its bubble car piggy bank (RRP, £12.00) is ideal for mums seeking vibrant, great looking gifts for kids. Brightening up any fixture are the red, yellow and blue colour varieties which all come with a 150g bag of assorted gourmet jelly beans. Joining the Ceramic collection and new for Christmas 2012 is a white ceramic mug with embossed logo (RRP, £12.00). These join an existing range that includes a sharing bowl (RRP, £12.00) and travel mug (RRP, £12) for the collectors.

The white ceramic mug is available for the trade to stock from September onwards. The sharing bowl and bubble car piggy bank are available now for independents to stock via wholesale.

Monster cookie jar (RRP, £50 for 4.2kg), 700g jar (RRP, £14.00) and spaghetti jar (£20.00 for 1.5kg):

For the ‘wow’ factor’ on shelf, look no further than the see-through, re-usable jars of: monster jar (4.2kg with handles), The 700g jar and the slimline, tall, spaghetti jar (1.5kg). All formats contain the complete 36 flavours and are available for the trade to stock immediately.

Jelly Bean machine (RRP, £25.00 for machine and 600g bag):

This is one of the best sellers from the range at Christmas time. The quirky dispenser is refillable, so it offers longevity and the novelty factor. Comes with a 600g bag containing all 36 flavours. Available for the trade to stock, now.

The complete range prides itself on consistently offering high quality at affordable prices – brand values that are paramount to the customer at Christmas time.

For retailers seeking ‘natural’ products to meet the needs of a more health-concerned customer, reassurance is offered thanks to its exclusion of artificial colours or ingredients. The range is also gluten free, nut free, gelatine free, GMO free, halal certified and kosher compliant as well as being suitable for vegetarians and coeliacs.

Richard Cullen, managing director at The Jelly Bean Factory comments, “Each year, we exceed expectations with our sales performance. We know customers seek us out as a gift option because we are a vibrant, fun brand and we have a format that suits all budgets. Our broad appeal means we are not restricted as a gift to one segment of the market – from kids to grandparents, food connoisseurs to Jelly Bean novices – everyone can enjoy our selection. This makes us low risk for retailers, and explains why we are winning more shelf space compared to some of our confectionery competitors.”