Bubbling sales

In response to considerable consumer demand, Kraft Foods has launched Cadbury Dairy Milk Bubbly Mint. This product follows on from the success of CDM bubbly and CDM Bubbly Mini.

Made with innovative bubble moulds, Cadbury Dairy Milk Bubbly Mint allows consumers to enjoy the taste sensation of melting bubbles of milk chocolate with a delicate mint creme.

Cadbury Dairy Milk senior brand manager at Kraft Foods, Benazir Barlet-Batada, comments, “We are proud to consistently offer retailers exciting solutions to consumer demand and feel that Cadbury Dairy Milk Bubbly Mint will prove an incredibly popular and competitive product for retailers to offer their shoppers. This fun new variant stays true to the Cadbury Dairy Milk values of high quality and a wonderful taste experience. The consumer response to both the Cadbury Dairy Milk Bubbly tablet and Cadbury Dairy Milk Bubbly Mini single has been overwhelmingly positive and we see this new SKU as a further opportunity to help retailers boost incremental sales, particularly amongst female shoppers.”

The launch is supported with a £2 million marketing campaign including social media, TV and in store POS.