Fortified confectionery

Israeli confectioner, Carmit Candy Industries has developed a line of functional confectionery products for specific health indications.

“We have made an investment to expand our reach in the fortified confectionery and supplement markets,” says Steve Grun, CEO of Carmit. “This is a natural progression for us, after successfully developing and launching innovative products in the global gluten free confectionery market. The fortified confectionery market is a strategic direction for us and we hope to further establish Carmit as a leading private label manufacturer for value added and healthy confectionery products.”

The new line of fortified confectionery products are designed to provide specific health benefits while maintaining excellent taste and texture. For each health indication, ingredients are carefully selected for their scientific support, regulatory approval and technical parameters. The ingredients are then incorporated into one of the confectionery carriers such as chocolate coins, toffee-chews, crème-filled wafers and lollipops and undergo organoleptic and analytical testing—to ensure both ingredient stability and delicious taste.

Some highlights of the new fortified confectionery product line are:

• Weight management wafer-bar with glucomannan and potato extract
• Bone health chocolate coin with calcium, vitamin D and vitamin K
• Immune health sugar-free toffee chew with echinacea, vitamin C and zinc

This product line offers new and exciting concepts for supplement companies looking to expand their product line and offer products with a tasty dose-form.

“We are very excited about the potential of the fortified confectionery and supplement markets,” notes Adrian Sagman, VP of export marketing and sales of Carmit. “Our customers are looking for new and innovative products—especially supplements that can be delivered in a tasty food format. We can offer these products as-is, or can work with our customers to create a custom formulation. Partnering with Carmit reduces time-to-market and allows companies to lead with innovative products.”