Festive chocolate reinvigorated

As confectionery’s biggest seasonal event approaches, Mars Chocolate has unveiled its plans for Christmas 2013. Mars Chocolate’s new and reinvigorated Christmas offering, including brand new products such as the Merryteaser, a reindeer shaped self-eat with a crunchy and creamy Malteaer centre, is expected to boost seasonal purchases and bring innovation to the self-treat and gifting category.

This year, as well as launching some exciting new additions to its line, Mars Chocolate is injecting fresh life into the traditional market by reformatting a number of bestselling classics, from tubes and selection boxes to advent calendars.

Nicola Lacey, central sales director, Mars Chocolate UK, said: “Christmas is one of the most important times of year for the confectionery market. At Mars Chocolate, we work hard to help customers optimise sales during the festive period, tailoring our offering to meet new consumer trends and demand. This year we are delighted to re-launch a range of Mars Chocolate seasonal bestsellers that continue to perform well year-on-year, as well as unveiling some exciting new products which we’re confident will become seasonal favourites.

“In particular, the self-treat category will be crucial to 2013 Christmas. This category thrives throughout other seasons, such as Easter, and we believe that there is an opportunity for retailers to build on this at Christmas too with our new fun and innovative range additions.”