Natural bite sized snacks
Natural Balance Foods, maker of the wholefood brand Nākd, has unveiled a new product range – Nākd Bits – bite-sized pieces of the popular single bars.
The 130g sharing bags contain bite-sized pieces of best selling Nākd bar flavours and come in three variants: Cocoa Delight, Berry Delight and Cocoa Orange.
Packed with natural goodness, each bite is made from 100% raw fruits and nuts with natural flavours and no added sugar. They are aimed at consumers who are looking for a snack that is both healthy and tasty.
Marina Love, marketing director of Natural Balance Foods, says: “As consumers swap their big nights out for big nights in, the snacking market has seen a huge amount of innovation and new product development as they look for bite-sized products. With the growing demand for healthy yet indulgent snacks, this created an opportunity for Nakd to introduce a new range of exciting sharing bag formats, which tap into the growing trend.
As well as including the key health and taste credentials of the products, the packaging encourages consumers to “nibble, sprinkle and share” the bits – higlighting the versatility of the range and the fact that the snack is perfect for any time or occasion.
Lauren Tredgett, Tesco free from buyer says: “We are thrilled to be the first major multiple to stock Nakd Bits, extending our free from offering and giving consumers a healthy snacking alternative. The Tesco free from range has gone from strength to strength as a lot of consumers are looking for free from alternatives, whether it’s because of an intolerance, and sensitivity or simply because of healthier lifestyle choices. Nakd Bits are the perfect alternative for the growing amount of consumers searching for a healthy and tasty snack they can eat on the go or share with friends.”
Nākd Bits, 130g sharing bags will be available online and in selected Tesco stores. The full Natural Balance Foods range includes Nākd bars, Nākd Crunch Bars, Nākd Oatie Bars, Nākd Infused Raisins, TREK Protein Bars and Trek Protein Flapjacks.
