Frozen yogurt range gets makeover
Yoomoo frozen yogurt is set to undergo a makeover with new names and packaging available from 10 March 2014.
The 170ml range will be available in five different flavours including Chocolate Heaven, Stawberry Swirl, Mango and Passionfruit, Mixed Berry & Granola and Cherry Chocolate. The range also includes the introduction of a new 500ml tub of yoomoo’s three most popular flavours (Vanilla, Strawberry and Cherry). All new products are just 3% fat or less, contain real fruit, and no artificial flavours.
The launch will be supported by an integrated marketing campaign, including sampling initiatives in shopping malls across the UK.
Holly Twiss of yoomoo frozen yogurt says, “Our relaunch is a direct result of acting on consumer feedback to gain continued growth in the market. Being the leading frozen yogurt brand we know that our customer’s views are very important and we are confident that they will love our new flavours and distinctive packaging. We have always encouraged consumers to enjoy what they eat, and we continue to promote this message with the re-launch of our home range.”
