Popcorn packaging unveiled

Tangerine Confectionery is unveiling a new pack design for its Butterkist popcorn range.

The pack design introduces clear calorie messaging on the front of the packs, as well as coloured navigation banners to represent each flavour.

Helena Blincow, Butterkist brand manager, said: “The re-invigorated packaging reinforces Butterkist at the forefront of the popcorn market, as we continuously strive to adapt to changes in the industry and consumer requirements.

“We believe the changes to the Butterkist pack design reflect and meet the needs of the current popcorn market. The new pack designs will strengthen the brand’s offering for existing fans and will offer standout for retailers looking to secure new consumers to the category. We aim to cater for both consumers looking for a treat and those who are health conscious and looking for an alternative snack to crisps.”