Indulgent savoury snacks

According to a report by Canadean, consumers’ desire for indulgent savoury snacks drove over US $1.1 billion of sales in 2013.

In recent years there has been an increase in the number of consumers opting to entertain more at home. This has lead to an increase in savoury snack consumption, as the products are generally an easy and affordable treat to share with guests.

In a bid to make their snacks stand out, brands are increasingly turning to product development and innovation in the form of textures, such as ‘extra crispy’, and new flavours.

According to Catherine O’Connor, senior analyst at Canadean: “In order to stand out from the crowd, brands will have to develop new strategies to maintain growing consumer demand. We already can predict that using novel, fun shapes and sizes will raise consumer interest, especially among younger consumers. Additionally, it would be a good idea for manufacturers to align with special events via customised and limited edition products designed for get-togethers during certain occasions.”