Milestone for ethical brand
Seed and Bean has announced its launch in Waitrose stores across the UK – a significant milestone and fantastic achievement for the brand.
Waitrose has chosen eight flavours from the brand, including two that have been awarded Great Taste Awards 2014: Extra Dark
Sea Salt Great Taste Award 2014; Milk Hazelnut and Almond Great Taste Award 2014; Lemon and Cardamom; Dark Coconut and Raspberry; Milk Sea Salt and Lime; Dark Just Ginger; White Poppy Seed; and Mandarin and Ginger.
Jonathan Shorts, managing director, Seed and Bean, says: ‘We are delighted to be chosen by Waitrose. Their values and approach mirror the one’s we have worked hard to build at Seed and Bean in the short time we have been developing the company. We believe it will work well with other specialist stores and outlets who also believe in how we are working.’
Steve Rudkin, founder, Seed and Bean, says: ‘Seed and Bean is a celebration of nature and artisan, ethical production. Our consumers buy for many reasons and in a variety of stores. We felt that a partnership with Waitrose would enable our products to be appreciated by a wider audience and not compromise our small-scale production ethos. Needless to say we are delighted to be selected for the shelves of such a renowned ethical retailer.’
