Natural protein bars

Eat Natural has launched a new bar created especially for active consumer who are trying to ‘up’ the amount of protein in their diet. The bar will be available from the end of November in 200 Tesco stories across the UK.

Eat Natural ‘Protein Packed’ is a simple, delicious, crunchy combination of peanuts, coconut, soya crispies, honey and decadent dark chocolate chunks. It packs a whopping 10g of protein into every 45g bar – that’s more than any other Eat Natural bar.

Like all Eat Natural bars, it’s made pretty much by hand in Essex, and contains no artificial flavours, colours or preservatives. It’s gluten free too and suitable for vegetarians.

Eat Natural founder Praveen Vijh says: “Consumer trends tell us that people are interested in increasing the amount of natural proteins in their diets – particularly if they enjoy a gently active lifestyle such as jogging, walking, rambling etc.

“With more people than ever going to health club, doing pilates, cycling, jogging or simply trying to lead a healthier life, we wanted to create a viable snack that both men and women could enjoy without sacrificing taste. The additional protein is a real bonus”.

Harriet Gregory who created the recipe adds: “We wanted to create a protein focussed bar with our trade mark short list of ingredients. Making a protein based product which actually tasted good and did not contain lots of additives was a challenge – but a fun one!  We are delighted with the way the product has turned out.”