New look for iconic bars

Lees of Scotland, an independent confectionery manufacturer, has unveiled a vibrant new look for its iconic confectionery bars, including an impactful new design for its signature Lees Macaroon bar.

The new design marks the first time in 10 years that the full range of bars has been refreshed and it comes at an exciting stage for Lees with sales at an all-time high.

The stand out new designs will be featured on the original Macaroon, Scottish Tablet, Scottish Fudge, Mint, Jaffa Orange and Raspberry Coconut Ice Bars. To give the products prominence and high impact on shelf, the packaging is bold and contemporary.

Commenting on the new designs, Sheevaun Thomas NPD Manager says: “Lees confectionery bars have been enjoyed by families for generations and we want to ensure our products remain appealing to both our existing consumers and potential new customers.

“We focused on making the new designs bold and eye catching so they stand out on shelf. Our bars offer retailers an ideal opportunity to capitalise on impulse purchases and the new look will aid effective merchandising and capture shoppers’ attention.”