Fruit flavour mini bon bons

Tangerine Confectionery, the manufacturer of leading sugar confectionery brand, Candyland, has introduced a new mini bon bon product into the market to capitalise on consumer demand.

The new Candyland Refreshers Fizz Balls (140g, RRP £1), launching in February 2015, take all the classic elements of traditional Refreshers sweets, which consumers know and love, and applies them to a new product format.

Each pack will contain four flavours of mini bon bons, Raspberry, Lemon, Lime and Orange, which will each boast the fizz and tingle of definitive Refreshers sweets thanks to its unique, sherbet centre. The bon bons replicate the original Refreshers product with fresh, pastel colours, while the pack has also been designed using the classic Refreshers branding, with brightly coloured swirls that consumers will instantly recognise.

Speaking about the launch of the new Refreshers Fizz Balls, Adrian Hipkiss, marketing controller at Tangerine Confectionery, says: “Our Refreshers product is one of our biggest selling kid’s singles items, and consumers have a real affection for the brand.

“The bon bon market is currently one of the fastest growing confectionery sectors, so by combining the two we are creating a product that is guaranteed to spark interest with consumers. The sharing bag is also competitively priced at £1, making it excellent value for money.”