Butter flavoured Kit Kats

Nestlé’s Kit Kat brand has announced that it will be opening a new Kit Kat Chocolatory store in Sappuro, Hokkaido, an island in Japan.

Kit Kats have something close to a cult following in Japan, partly due to the fact that the brand has embraced the Japanese practice of launching a variety of limited edition products. In keeping with this, to celebrate the opening of the new store on 7 March, customers will be able to buy a Chocolatory Special Butter flavour Kit Kat.

The new flavour will be available in packs of 12 for 1,200 yen or four piece packs for 400 yen. Initially the butter Kit Kat will only be available at the Hokkaido store. The new store will also be the only Chocolatory selling the 12-pice Kit Kat Chocolatory Special Sappuro Assortment, which will contain four different flavours and retail at 1,350 yen.

In addition, all Chocolatory stores in Japan will re-launch Chocolatory Special Sakura Green Tea Kit Kats made with match green tea, white chocolate and cherry blossom leaves to celebrate the new store.