Crisp and thin

Ritz, the savoury biscuit brand, is launching a new baked and light potato snack, Ritz Crisp & Thin, from mid May. The new product has been developed and produced by Mondelēz International.

Ritz Crisp & Thin will be launched in four flavours – Cream Cheese & Onion, Sea Salt & Vinegar, Sweet Red Chilli and Sea Salt & Black Pepper. The product will also be available in sharing bags, and single bags, to meet both entertaining and on-the-go occasions.

Rick Lawrence, Biscuits, Crisps and Snacks Category Lead UK&I at Mondelēz International, says, “Our strong brand heritage and 81 years of baking expertise, means we are uniquely placed to create a new savoury segment to expand savoury snacks within the UK. The taste and texture are unparalleled and the premium brand positioning and packaging will appeal to those looking to ‘Ritz-Up’ any occasion.”

The launch will be supported in the UK by a £10 million brand marketing campaign.