Pack offer to drive loyalty

Tic Tac is introducing a fun new on pack offer called ‘Happy Rewards’, boasting a reward with every pack. Launching in May, the campaign is set to sweeten the sugar confectionery category by driving loyalty and repeat purchase, with an offer to consumers of a range of unique and desirable prizes.

Shoppers will be able to accumulate reward points with every purchase of a promotional pack of Tic Tac, and can cash-in whenever they want at www.tictachappy.com. With seven tiers of prizes, which are set to capture the attention of Tic Tac’s target market, millennials, consumers can redeem their happy reward codes immediately on items such as phone wallpapers and ringtones. Alternatively points can be saved up for higher value rewards such as free Cineworld tickets, a Casio watch or headphones.

The integrated campaign, equating to over half a million pounds of spend, will be supported with targeted digital, social and out-of-home advertising, as well as in-store theatre, to ensure maximum impact with consumers at every touch point.

“Every shopper loves to receive an added perk and we’re confident that the ‘Happy Rewards’ promotion will help retailers to boost their sales. We know the mechanic works – last year, we launched the Tic Tac Find a Fiver campaign, where consumers could win £5 or a £5 off voucher with selected partners, and the activity generated over 54,000 entries and repeat purchases,” comments Levi Boorer, customer development director at Ferrero.