Mentos takeover taxis

Mentos is bringing its ‘Who Says No to Mentos’ campaign to the streets of London, with a high profile taxi takeover activation.

This latest promotion burst follows the success of billboard advertising, interactive photo booths and extensive city centre branding in Birmingham and Manchester.

Live since 14 March, this month long activity to promote Mentos Choco & Caramel and Mentos Choco & Mint rolls will see branding across 100 of the capital’s iconic black cabs. The messaging will feature on both sides of the taxis, and on the underside of the tip-seats, making it unmissable to passengers. Every driver will treat their customers to a roll of Mentos Choco to share.

In addition, Mentos are offering fans the chance to win a year’s supply of Mentos Choco, simply by sharing a selfie of themselves in the back of a Mentos taxi, with the #MentosLondon to the Mentos Facebook page.

Claire Powley, Mentos brand manager, says, “Our ‘Who Says No to Mentos’ campaign has been a big hit so far, and as London is such an important hub for our audience, it was an obvious choice for the next phase. Taxi drivers are renowned for their ability to chat to anyone and make instant connections, the perfect partner for Mentos, and black cabs offer us a fantastic platform to carry our messaging and raise brand visibility in a high impact way.

“We have seen a big increase in demand for sharing snacks, and these new three-pack formats provide the perfect solution for shoppers looking to treat themselves and their friends.”