Atkins debuts improved crispy chocolate bars

New Atkins Nutritional Approach, which specialises in weight management food and drink products, has launched a new and improved version of its crispy milk chocolate bar.

The 30g bar combines creamy chocolate with crispy soya pieces and contains 1.5g of sugar –11 times less than other chocolate bars and 1.8g of carbohydrates. It can be divided into four pieces so portion sizes can be easily controlled.

“With the dangers of excess sugar consumption leading the news agenda, consumers are increasingly looking for healthier alternatives to high sugar confectionery snacks,” says Mia Gambrell, brand manager of Atkins UK.

The bars are available for a recommended retail price of £1.49 on Amazon, Ocado and at buyatkins.com as well as Asda, Superdrug, Boots and Tesco stores across the UK.

Earlier this year, Atkins revamped its packaging in a bid to move the brand range into the UK’s mainstream grocery category.