Meatsnacks launches Wild West Deli range

Jerky brand Meatsnacks Group is to launch Wild West Deli, a premium range of protein packed snacks in UK supermarket retailer Waitrose this month.

Tapping into a growing demand for high protein food options, the snack will initially be available in two flavours: Thai Spice and Chilli & Lime.

The beef jerky is made with high quality beef brisket, which is marinated and smoked over Applewood chips.

Jennifer Macdonald-Nethercott, marketing manager of Meatsnacks Group, explains, “We’re really excited to be launching this premium product to our portfolio of meat snacks and we think it’s the perfect choice for the consumer looking for an alternative high protein snack.”