McVitie’s becomes headline sponsor for new ITV talent show
pladis’ McVitie’s biscuit brand will be the first headline sponsor of a brand new talent show Game of Talents, which debuts on TV screens in April 2021.
pladis unveils £1.7m ‘Be what you want to be’ campaign for McVitie’s Jaffa Cakes
Jaffa Cakes is on the UK’s TV screens as a solus brand for the first time since 2006.
Flipz adds Cookies & Cream flavour
pladis has launched a Cookies & Cream flavour for its £14.3 million Flipz brand.
Jaffa cakes debuts Cherry and Passion Fruit flavours
pladis is adding extra zest to the biscuit aisle with the launch of two new flavours to its McVitie’s Jaffa Cakes brand.
pladis announces New Year activity for Go Ahead brand
pladis has announced a programme of 2021 activity across its £29 million Go Ahead brand covering NPD, an ATL campaign and a packaging and logo overhaul.
Indulgent makeover for McVitie’s bestsellers
pladis is introducing two new extra chocolatey treats from McVitie’s Digestives and McVitie’s Hobnobs.
Sweets & Savoury Snacks: Christmas 2020 roundup
Here is our roundup of headlines from the festive sweets and snack news we have covered in 2020.
Bakery, Candy & Gum, Chocolate, Functional & Free-from, Savoury Snacks, Seasonal
Jacob’s Mini Cheddar Sticks to launch in 2021
For the first time ever, the Jacob’s Mini Cheddars brand is going beyond its signature circular crackers with brand-new baton shapes.
pladis launches McVitie’s British Icons
pladis is introducing four new flavours to its bestselling McVitie’s Milk Chocolate Digestives and McVitie’s Milk Chocolate Hobnobs brand under a new limited edition range.
pladis releases seasonal sharing packs of Flipz
Flipz pretzels will be taking on a new festive form with the addition of Christmas-themed shaped pretzels in every pack.
Sweets & Savoury Snacks: Halloween 2020 roundup
Here is our roundup of headlines from the Halloween-related sweets and snack news this month.
pladis announces ‘Merry McVitie’s’ Christmas range
The McVitie’s 2020 Christmas selection comprises iconic festive favourites, as well as fresh innovation from Britain’s ‘Biggest Biscuit Brand’.
pladis releases McVitie’s Cakes 2020 Halloween range
pladis is encouraging UK consumers to have ‘A Dead Good Night In’ with its 2020 Halloween range from McVitie’s Cakes.
Hope is on the horizon with major seasonal confectionery launches ahead
While we are still in August of what has proved a particularly testing year, confectionery manufacturers are already fixing their gaze on the vital Christmas market.