Gourmet brand overhaul
Cranberry Enterprise, a UK specialist manufacturer of dried fruit and nut snacks, has revamped its brand identity and packaging.
The move coincides with the launch of a new range of gourmet products, which have been developed to create significant consumer demand and tap into the growing dried fruit and nut market.
The range includes four new and unique flavour combinations that will appeal to consumers looking for a nutritious and delicious snack. They include:
- Gourmet – Smokey Almonds & Corn (75g)
- Gourmet – White Choc Raspberries (115g)
- Gourmet – Berry & Nut Mix (100g)
- Gourmet Honey Chili Hazelnuts (100g)
The independent and family-owned business uses traditional Middle Eastern hot air ovens, with no frying or added oil to roast the nuts. As a result Cranberry claims it’s products are healthier and have a more defined taste.
Each of the new products will be showcased in eye-catching Doy packaging which benefits from a zipper and tear notch, making it convenient to open and reseal. The simple, yet highly impactful design includes a semi-opaque front to showcase the product and create on-shelf impact. A selection of products will also be available in new portable ‘snackshot’ packs making it even easier for busy consumers to enjoy food on the move.
Cranberry Enterprise Director, Trevor Stroud, comments: “By catering to demand we are actively looking to grow our market share and expand our retail presence by reinforcing our commitment to continuing to excel at inspirational, imaginative and, above all else, healthy and delicious snacks.
“We are confident that our new gourmet range will transform snack time by creating a real point of difference for retailers who want to give their customers a distinctive and healthy indulgence.”
