Launch of McVitie’s Digestives Caramel & Milk Chocolate

United Biscuits UK has launched McVitie’s Medley Digestives Caramel & Milk Chocolate. The variant is made up of a combination of Digestives biscuit chunks combined with crunchy cereals and chewy caramel, finished with a layer of milk chocolate.

Available to buy now in a six x 30g bar carton, at a MRRP of £1.79, this new biscuit and cereal bar broadens the range of flavours. Victoria Gregory, McVitie’s marketing controller at UBUK, comments, ‘Figures show that the Medley range has already generated £7m RSV in its first year and is being bought by more people than other leading cereal bars.”

The launch of McVitie’s Medley Caramel & Milk Chocolate will be supported with outdoor sampling and digital activity.