Campaign to find new face of Jack Link’s meat snacks

Jack Link’s, the global meat snack giant, is launching a pan-European search for a consumer to become the face of the brand.

 
Jack Link’s is the fastest-growing meat snack manufacturer in the world, and sells more than 100 different meat snack products in more than 40 countries. The website has been built to find a new ‘Jack’s Girl’ who will become the face of the brand. Voting opens on 26 September but women are registering now to get their profiles uploaded to the website. Consumers can enter the Jack’s Girl promotion via www.jacksgirl.com.  The winner will be voted for by the public and become the face of the brand throughout 2012.
A targeted social media campaign involving Facebook, Twitter, forum posts and blogging has also just been started to push people to the website. Aaron Khattra-Hall, Jack Link’s senior brand manager at Petty Wood, UK distributor of the Jack Link’s brand, comments, “We’re very excited about the Jack’s Girl campaign, its set to significantly raise the awareness of Jack Link’s within our core target audience.  Social networking will play a pivotal role in raising the awareness of the campaign.  The Jack’s Girl pages on Facebook and Twitter launched just over 1 week ago and have already directly resulted in almost 50 entries.”