New innovations

Manufacturers are taking full advantage of the upcoming Olympic Games and the Queen’s Diamond Jubilee to introduce patriotic limited edition products.

Dairy Milk, Walkers Nonsuch, Demarquette Fine Chocolates and Haribo have all launched Jubilee products, and Cadbury is offering consumers the chance to win Olympic tickets through an on-pack promotion.

A report from Mintel states that European confectionery sales have been stagnant over the past four years (2008-2011). The huge upcoming events in the UK are the perfect opportunity to boost consumer spend.

Limited edition products help attract customers and maintain their loyalty to the brand.

The next few months are likely to see many more confectioners follow suit and launch limited edition items, so watch this space…..